Starting Point

What began in 1997 as an independent retail business in Aarhus, Denmark, has since developed into an international fashion brand. Minimum arose from the common desire to design clothes that are accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.

A New Identity

Not backed by any big corporation we are still a proud and independent business spearheaded by our founder and owner Peder Tang

A new Branch

Some call Aarhus the world’s largest provincial town – we just call it home. At our spacious and industrial head quarter on the harbor we currently employ 50+ ambitious doers on a mission to form a healthy workspace, create excellent products, and maintain and develop a strong business.

E-Commerce Platform

It rewrote horologic history with its remarkable accuracy, smaller size, while at the same time making wristwatches affordable.